Albion Apprentice: Ormiston Forge Academy
During the first week of the Easter holidays, The Albion Foundation ran the Albion Apprentice Challenge where 7 students from Ormiston Forge Academy were invited to join us to design their own sports drink.
On the first day of the challenge, the children undertook market research in their teams. This involved tasting different sports drinks and looking closely at how the drinks were branded. After this they were then set the all-important challenge of coming up with their own energy drink name and slogan.
The two groups decided on ‘Sportify: Change Your Game’ and ‘Isonic Hydration: Speed For Life’ as their respective drinks names.
With stage one complete the students then had to begin visualising how the adverts were going to take shape, carefully discussing the various camera angles that were going to look the best.
By the end of the first day the planning process was complete and both our teams had a very realistic idea of their advert ahead.
Day two meant swapping the classroom for the director’s seat the high school students made use of the fantastic facilities at the Goals Soccer Centre in Rowley Regis as the backdrop.
With both the changing rooms and the pitches available to film various scenes the youngsters had great fun using their storyboards to bring their adverts to life.
As the clapperboard drew a close to filming the students were able to head to the Hawthorns to enjoy the open training session where they met Marc Wilson and some of the team coaches as they came into the stadium.
But the hard work was yet to come, as day three commenced the students from the Cradley Heath based high school had to edit and fine-tune their adverts with special effects as well as create a paper based advert for their drink.
With the teams hard at work they also had to produce a powerpoint presentation about their unique sport drinks ready to impress and audience before the Chelsea match.
In the afternoon, the children returned to Goals to use up the rest of their energy and play some more football.
The children have thoroughly enjoyed their week. George, who was part of team ‘Sportify’, said he “enjoyed recording the advert because it was funny and we laughed a lot.”
He added that his “team were great and very organised”.
While his teammate Sam said: “had fun filming the advert and meeting lots of new people”.
While year seven student Stuart who was a part of Isonic Hydration told us that the challenge was “awesome and I hope to do it again”.
Thank you to the children who gave up their Easter holiday to come and take part in the challenge with such enthusiasm!