Premier League Enterprise Challenge 2016/17

The Albion Foundation is uniquely recognised for the quality delivery of sport and education

The Albion Foundation is pleased to announce the continued participation in the Premier League Enterprise Challenge 2016/17.

PL_1017_Logo_Enterprise_RGB_Vertical_HRThe Premier League Enterprise Challenge is an annual event whereby Premier League and Football League Club Community Organisations delivering Premier League Enterprise initiatives, schools, community groups and young people take part in an exciting national competition. The Challenge builds on existing enterprise education programmes delivered by the Foundation all year round.

Now in its seventh year, the Premier League Enterprise Challenge is supported by the Department ofBusiness, Innovation and Skills and has become an important milestone in the Premier League Communities events calendar. Over 8,000 young people have taken part in the Challenge to date.

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The competition is aimed at providing pupils in school years 9-10 with the opportunity to learn basic principles of business and self-employment through interactive learning opportunities.

Following the delivery of the workshops by The Albion Foundation staff, a group will be chosen to represent West Bromwich Albion Football Club and attend a  Semi-Final place in February 2017. If the group make it through the Semi Final stage, they will be invited to the National Final at the Department for Business, Innovation and Skills office in London in April 2017.

TDSC_2559his year’s challenge has been set by Premier League Chief Executive, Richard Scudamore. Teams will work with The Albion Foundation Staff and will get the opportunity to learn more about different aspects of West Bromwich Albion Football Club including Marketing, Finance and Customer Service. This season’s challenge is:

“You have been asked to create a plan to increase both your club’s international fan base and it’s income streams, specifically from the USA. Your fully costed proposal should consider how you can use your club’s assets to generate interest and enthusiasm in the USA, how your club can engage fans in the USA via the club’s digital channels, how your club can attract more American fans to travel to experience a live match in your stadium. The Board at your club is prepared to invest in the initiative but will want to see a return over a number of years. Your business plan should make it clear what the scale in the expected return will be.”

This is a fantastic opportunity for pupils to gain valuable work experience and develop skills in an exciting and alternative learning environment.

The Premier League Enterprise Challenge Area Final 2015/16 took place at The Hawthorns on 16th December with a total of 6 teams presenting to a panel of 3 judges including 2 x WBA Club staff and Foundation Director, Rob Lake. ACE Academy was voted the winner by the judges and will represent WBA at the Northern Final in the coming weeks. You can watch the official video from the day below.

If you would like more information about the Enterprise Challenge 2016/17, please contact  

For more information on The Albion Foundation and our activities, call us on 0871 271 9840.