About Us

The Albion Foundation is uniquely recognised for the quality delivery of sport and education

The Albion Foundation is a registered charity that works in partnership with West Bromwich Albion Football Club. The aim is to use the medium of football and the kudos of West Bromwich Albion Football Club to make a difference in the local community.

We were formed in 1992 and became a registered charity in 2000 (Charity number 1081948).

Our strategic principles are as follows:

  • To make a difference and raise aspirations in our local community
  • To add value to West Bromwich Albion Football Club and our community partners
  • To grow our own staff and create an inspiring working environment

The Albion Foundation adapts to the changing needs of the community and is always striving for excellence. We aim to add value to our partners and enhance their work.

We have a clear vision for the future of the Foundation where we strive for the following:

  • To be the best deliverer of football (and selected sports) activities in the country
  • To be the best alternative education provider in the country

Our motto is “Inspire to Achieve” and we strive to live by our motto through our three key areas of work (Please click on each heading for more information):


Education and Inclusion

Opportunities to participate through alternative delivery for participants who have not engaged in more traditional learning and sporting environments; enabling them to re-engage in positive activities.

Barclays PR Shoot 22/10/2013

Disability Sport

 We deliver a range of sporting opportunities introducing young people with disabilities and or learning difficulties to quality coaching. This is complemented by our education support and mentoring.


Sport For All 

Introduction to a range of sporting and educational opportunities, working in partnership with schools and other organisations to deliver quality programmes in and out of curriculum.

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Sporting Club Albion

An opportunity to represent West Bromwich Albion and wear the club colours in a range of sports through a professional structure providing opportunities to perform at an elite level.

The Albion Foundation In Numbers 2014-15

We are delighted to provide ongoing support to The Albion Foundation. As a Football Club, we recognise the importance of being part of and contributing to our local community and the Foundation does this superbly. We look forward to seeing the Foundation achieve continued-and even greater-success in the future. Jeremy Peace – Chairman, West Bromwich Albion Football Club

“I would like to praise The Albion Foundation for all of their superb work. They are a great example for community projects throughout the country and are leading the way with initiatives like this.” Simon Morgan – Head of Community, Premier League

Proudly Sponsored for the 2015-16 Season by:


For more information on The Albion Foundation and our activities, call us on 0871 271 9840.