About Us

The Albion Foundation is uniquely recognised for the quality delivery of sport and education

Aims & Objectives

The Albion Foundation is a registered charity that works in partnership with West Bromwich Albion Football Club. The aim is to use the medium of football and the kudos of West Bromwich Albion Football Club to make a difference in the local community.

We were formed in 1992 and became a registered charity in 2000 (Charity number 1081948)

Our motto is “Inspire to Achieve” and this guides our strategic objectives which are as follows:


  • To make a difference and raise aspirations in our local community
  • To add value to West Bromwich Albion Football Club
  • To create an inspiring working environment


We aim to add value and develop and maintain strong strategic partnerships in the boroughs of Sandwell, Birmingham, Dudley and Worcestershire.

We have 3 key Focus Areas of Work:

  1. Reach Out
  2. Making a Difference
  3. Raising Aspirations

“We are delighted to provide ongoing support to The Albion Foundation. As a Football Club, we recognise the importance of being part of and contributing to our local community and the Foundation does this superbly. We look forward to seeing the Foundation achieve continued-and even greater-success in the future.”

Jeremy Peace – Chairman, West Bromwich Albion Football Club

“I would like to praise The Albion Foundation for all of their superb work. They are a great example for community projects throughout the country and are leading the way with initiatives like this.”

Simon Morgan – Head of Community, Premier League

For more information on The Albion Foundation and our activities, call us on 0871 271 9840.